PPC Blog

Struggling with Google Ads budget allocation? Our free calculator helps retailers determine the optimal spending based on AOV, seasonality, and profit margins. Includes real case studies and step-by-step framework to stop wasting ad spend and maximise ROI in 2025.

Discover the Value of Google Shopping, Master product data feed optimisation to boost online sales and Product Listing Ad performance with our introduction to Google Shopping Feed Optimisation.

Discover how to swiftly resolve Google Merchant Center suspensions with expert guidance from our comprehensive guide. Unravel the mystery of Google Merchant Center suspension – a crucial guide for e-commerce businesses on why it happens and how to restore your Merchant Center account.

This comprehensive guide will take you through the ins and outs of Google Merchant Center and its significance for e-commerce businesses. This guide is tailored specifically for independent retailers and e-commerce operators embarking on their journey with Product Listing Ads.

For e-commerce businesses looking to thrive, a powerful avenue to explore is the realm of Product Listing Ads (PLAs), elevating your products to a broader audience and driving sales. This post delves into their intricacies on platforms like Google, Bing, Facebook, and Amazon.

Google has recently unveiled an exciting development for online retailers: Merchant Center Next. This comprehensive guide will walk you through the ins and outs, offering valuable insights and tips to help you harness its potential for boosting online sales.

Among the spectrum options available, two stalwarts take the stage: Google Performance Max and Google Standard Shopping campaigns. This guide delves into these campaign types' intricate differences, similarities, advantages, and disadvantages.